Robertson said CHI Health’s biggest expense is labor.ĬHI Health’s parent company, Catholic Health Initiatives, reported revenue of $15.5 billion for its fiscal year that ended in June 2017. “These funds will come out of those budgets that we’ve had for years and years, which is like one-tenth of 1 percent of our total expenses.” “We have money set aside every year for marketing,” he said. Others wondered how CHI Health, a nonprofit, can afford a naming rights contract worth millions of dollars.ĬHI Health said the funding will come from the health system’s marketing budget and does not pull dollars from other areas of health care operations.Īnd it won’t affect the cost of health care for patients, Robertson said. The CHI Health Center Omaha name is effective Sept. “So we don’t think it’ll be a big issue.” “As we started to think about it, we thought, well, how many folks that are going to come to the Elton John concert in February really think they’re going to be going to a hospital or would be confused in that way?” he said. Robertson said officials talked internally about potential confusion.
It takes about 2½ years for an arena’s new name to sink into people’s consciousness, Phani Tej Adidam, a professor of marketing and entrepreneurship at the University of Nebraska at Omaha, has said. “There’s going to be a transition period, but I think it’s going to be a short one,” said Roger Dixon, MECA’s president and CEO. Officials shrugged off the notion that people may confuse the venue for a hospital. Still another: “I hope if my doctor tells me I have to go to the CHI Health Center (Omaha), it’s for a great concert. “Hey, let’s go see a concert at a hospital!” another wrote. “Sounds like I’d be going for a colonoscopy, not a concert.” “Hate the name,” one person posted on Twitter. Some early reviews were negative, with people posting on social media that the new name sounded like a hospital or medical center. “We’re now connected through this facility.” Cliff Robertson, chief executive of CHI Health. “CHI Health and Creighton are two Omaha powerhouses,” said Dr. The arena already has a significant connection to Creighton: It is home to Creighton basketball. Headquartered in Omaha, CHI Health is part of Catholic Health Initiatives, a national nonprofit health system based in the Denver area.ĬHI Health operates Creighton University Medical Center-Bergan Mercy and other hospitals in the metro area. MECA board chairwoman Diane Duren and board members Jay Noddle and Tom Kelley voted to approve the agreement.īoard members Susie Buffett and Dana Washington were absent. The Metropolitan Entertainment and Convention Authority board voted 3-0 on Wednesday to approve the deal. That’s the new name for the CenturyLink Center, which was originally the Qwest Center.Īnd no, it’s not a hospital or health care facility - it’s the same arena and convention center in downtown Omaha.ĬHI Health bought the naming rights under a 20-year agreement worth $23.6 million.
Get ready for basketball games, concerts and other events at the new CHI Health Center Omaha.
0 kommentar(er)
